Newsflash items are designed as "Headlines" or attention getters, you can highlight specific events or items to your visitors, having multiple "Newsflashs" will rotate a number of important items within the same space to maximise the impact and interest value of your content to your visitors.
This is a sample forum post. Your visitors can ask questions about your products, get support form your representatives or even from other users of your products.
This can reduce the number of cases in your call centre's, increase customer satifaction due to finding problem resolutions quicker or just allow you to maintain a stronger relationship with your end-users.